Sorry but I can't hear you over this (compostable) SunChips bag

Let me start this post by saying I love SunChips.  And I loved them even more when I saw their 100% compostable bag in my local market.  But this new sustainable packaging of theirs doesn't seem to be playing well to consumers... Read the GreenBiz article (which made their 2010 top 20 list) here.  There's even a Facebook community page about this issue.

Having recently bought a compostable bag of SunChips, I can attest that yes, it's the loudest food packaging I've ever handled.

Never fear, SunChips lovers, the folks at Frito Lay are all over it:

"...Why are we making the change? - While there was a huge amount of enthusiasm surrounding the launch of our compostable SunChips® bag, we've also received feedback regarding how the new packaging has affected the consumer experience, including its noise. In response, we’re taking steps to improve our 100% compostable bag in order to address your concerns. We have several new compostable package options in the works that look promising and look forward to introducing the next generation compostable bag to consumers in the near future..."

The website mentions that this bag is certified for industrial composting by the Biodegradable Products Institute (BPI). 

"BPI is a not-for-profit organization that promotes the use of compostable plastics. They have teamed up with the United States Composting Council to develop a labeling program for plastics that biodegrade in an industrial compost environment (in accordance with ASTM D6400 “Standard Specification for Compostable Plastics”).
To learn more about BPI visit http://www.bpiworld.org/
To find a compost facility in your area check out http://www.findacomposter.com/ "
 
 
Looking forward to the next (quieter) generation of compostable bag, and hoping that other food companies follow this lead!