In case you haven't noticed, the green movement is going mainstream with marketing campaigns. Companies you never would have expected to join in... are.
Citibank is advertising its online billpay/paperless billing service. Sign up and they will plant a tree on your behalf.
Amazon has a site where you can recommend your favorite green products.
And how about all the car companies touting their new hybrids or green factories? It's easy to be skeptical given the level of greenwashing out there, but let's hope that there is some truth behind these green marketing campaigns.
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