Monday, August 10, 2009
Gimme five, Brita!
I'm a heavy drinker... of water, that is. Lately I've noticed that Brita and Pur have been marketing water filters as a way to save money (bottled water is expensive) and the environment (processing and shipping bottled water emits unnecessary carbon dioxide). I'm a fan of both ideas. But what do you do with the filters when they're used up? Recycle 'em.
Brita has launched a filter recycling program with the Preserve Gimme 5 program, which collects #5 plastics at Whole Foods stores across the USA (unfortunately, none yet in Maryland). There are also links to join the Filter For Good program by pledging to reduce bottled water waste, and the Brita Climate Ride for bicyclists.
I was disappointed to see that Pur doesn't mention any filter recycling options on their website.
So until our local Whole Foods stores start collecting Brita filters for this program, you can mail them to the program in Cortland, NY, using ground shipping... or stockpile them at home and wait. Pur users: go write some letters!